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Email Aesthetics

It's an old, old saying, but it's true: you just have one
chance to clear a obedient premier notion. And in email, the
first mark is e'er optic - a customer LOOKS/SEES
before he/she READS.

Imagine walking by a monstrously gimcrack shopfront beside all
kinds of belongings baggy off the head-on porch, all floor
painted a diametrical color, and odd music playing through
loudspeakers. Would you want to amble in the in advance door? No
way! You'd presume that the man of affairs is a kook, at best, or a
deranged axe murderer, at most evil.

Did you of all time have an bizarre superficial email landscape in your
mailbox? You cognize what I'm speaking about: an orange
background and wan borders, multi-colored paper in all
sizes from gigantic to microscopic, a phone call that looks like
it was created by a crazed six-year-old? If you did, I bet
you didn't awareness the provoke to read it. You in all likelihood just
wanted to take it as rapidly as viable.

=> PUT OUT THE WELCOME MAT
You want your email e-mail to be harmonious and inviting, not
bizarre and shuddery. The suggestions to a lower place - and they're
just suggestions, not frozen and rapid rules - will go a long
way towards fashioning recipients' view say "come on in!" to
your e-mail.

=> DO's and DON'Ts FOR ATTRACTIVE EMAILS

-DON'T use COLOR fonts in your communication. (Leave that to
junior lofty girls who poorness to scribble nearly Britney and
Justin)

-DO use BLACK TEXT ON A WHITE BACKGROUND. (When you're
"speaking" in black-and-white, population will donate their full
attention to your announcement without woman unhinged by your
color conspire.)

-DON'T use UNCOMMON FONTS. (If someone's rules doesn't
recognize the characters you've selected, they could see gibberish
instead of your superior letter).

-DO use the email marketers' FAVORITE FONTS: Arial, Times
New Roman, and Courier New

And delight.

-DON'T use bright buttons or banners in your email! (Your
prospects have doubtless gotten their crowd of "bells and
whistles" once they've surfed the Internet. They don't need
more from you.)

=> GET HYPER" WITH EMAIL HYPERLINKS

An "email hyperlink" is just techno-talk for a correlation in your
email to a website, or email address. Sounds easy enough,
and it is - unless you try to interaction a outlook on AOL who
may not be able to receive "clickable" golf course.

Don't be afraid. There's a "fix" for this: only kind mailto:
in front part of your email code (no celestial in between, and
include the : )

=> ALWAYS USE SIGNATURE TAGS

Today, it's undisputed procedure on the Internet to archer people
about your wares or service next to a SIGNATURE TAG, which is
3-6 lines of schoolbook (usually) that is instinctively adscititious to
every statement you transport.

If you'd like to add a tag to your messages, just open
your email system. Find the SIGNATURES TAB (located in the
TOOLS/OPTIONS bill of fare in Outlook Express). Follow the (simple)
instructions for creating a sig record. Easy as pie...and the
results will surprise you.

Sincerely,

Steven Ackerman