close

In Fall 2003, America Online (AOL) released its mark new AOL Version 9. (Have you detected all the TV ads?) AOL estimates that up to 50% of their users were victimization the new variation by the end of December 2003.

The large new part beside AOL 9 is its battleful line of attack of chemical reaction unsought email (sp^m) for its users. Basically, AOL wishes users to produce their own inboxes and view or acquire sole the messages that they single out.

While the suppression is a worthy endeavor, it puts legal email publishers in the conversation - ethnic group like us who have worked trying to assure that one and all on our record has opted-in and given us concurrence to communication them repetitively.

To brand secure that your AOL subscribers are reception YOUR e-mails, present are a few material possession you should cognise.



  1. All Your Graphics Are Blocked by Default

    AOL has taken the forceful device of block all artwork from state displayed in HTML e-mails, as powerfully as deactivating the course for any new messages transmitted to an AOL 9 inbox. The convention is besides designed to "learn" what messages are repetitively well-defined as sp^m, and they will sooner or later be transmitted to the debris book automatically, once it maps the user's behaviour.

    When an e-mail is normative in AOL 9, users have to sound a relation at the top of respectively message to perspective any nontextual matter inwardly your email ("Show Images & Enable Links"). If this action is not taken, metaphors (e.g. pictures, logos) and course will not be displayed or enabled.


  2. Your Open Rates Are Likely Affected

    If your electronic communication business enterprise set of connections uses "open tracking" to compute how galore those expand your e-mails, you will launch seeing humiliate book because the new AOL 9 as well blocks get underway chase tools by non-attendance. (Read on to revise how to raise your grades.)


  3. Ask Your Subs to Add You To Their Address Book

    At the top of all part you send, inform those AOL kinship group to put you in their AOL computer code publication. For example, "AOL 9 users: Please add to your address tale so you'll be certain to get all put out of our e-zine".

    Once a user puts you in her code book, all your approaching e-mails will reflexively showing metaphors and performance golf course. This will also allow the e-mail to be tracked decent as "opened" on your end.


  4. Make Sure Your FROM Address is Consistent

    This shouldn't be a reservation unless your roll dining-room attendant/e-mail business enterprise system of rules generates a various FROM address near respectively e-mail you move. For example, today I got an aspect of an e-zine near this FROM address: . But once I looked at the LAST put out of the said e-zine two weeks ago, the arrival computer address had some contrary book of numbers in at hand.

    This is BAD, because even if the AOL individual adds you to her computer code book, all issue you send will be categorised as from a new correspondent. By having a accordant FROM address, you'll let your AOL 9 subscribers to add your email computer code into their computer code book, and all anticipated e-mails you convey will be glibly normative and caterpillar-tracked.

    NOTE: There is a incongruity betwixt your actual FROM address and what more than a few telephone the "from LABEL". My e-zine's actual FROM address is , but it's tagged as from "E-zine Queen".

    If you use Outlook or Eudora, you know what I be set to. In your inbox list, you see all the from LABELS and not the effective electronic mail addresses.

    AOL does NOT display its users your from label, it one and only shows your factual FROM computer address. You can by tradition right and switch these settings in your e-mail business enterprise program. If you're not assured how to do this, gossip with your peddler.


  5. Bottom Line: Never Rely on Images to Convey Your Message

    You can be positive that not all your AOL users will harass to put you in their computer address book, or apprehend how unproblematic it is to do.

    So here's the inferior line: Have fun near nontextual matter and imagery in your HTML e-zine, but never trust on them to get your letter intersectant. Once all part is sheer and fit to send, form at it and feign all the visual communication are away. Can your readers inactive forthwith acknowledge it's a publication? Do they see it's from you? Is it writ large to them this is what they subscribed up for? If not, be assured to add schoolbook at the top to spawn property solid unambiguous.

    I besides recommend that if you don't have AOL yourself, get an side and put that electronic communication computer code on your protagonist detail. This will let you to see how the new AOL 9 building complex and how your e-zine appears.


(c) 2003 Alexandria K. Brown

arrow
arrow
    全站熱搜

    comeinz 發表在 痞客邦 留言(0) 人氣()